Building the Biggest Marketing Ecosystem for D2C Brands
Lyfix Marketing was founded in 2025 by Shikhar Gupta – A Marketing Expert with hands on experience in scaling many local and online businesses.
Brand Building
Building brands that people remember, trust, and choose – turning attention into long-term growth.
Customer Acquisition
Driving measurable growth through data-driven campaigns that turn ad spend into profitable customer acquisition.
Business Strategies
Turning insights into action with business strategies designed to accelerate growth and profitability.
VALUES
What We Believe and Live By
We don’t act as our client’s vendors, we operate like business partners. We focus on getting actual results instead of focusing on vanity metrics like likes, comments, etc through our wide range of digital marketing services. We live by work life balance. We focus on decreasing the gap between ideation and execution.
Earned Expertise
We will never flex past client results to guarantee your success. Instead, we rely on the skills, experience, and strategic thinking we've developed from every project we've worked on.
Asset Building
Whether it's content, SEO, brand positioning, or performance marketing, our focus is on creating long-term growth engines that continue delivering value long after the campaign ends.
Fundamental First
Trends change, algorithms evolve, and shortcuts stop working. We focus on consumer psychology, strong positioning, compelling offers, and proven marketing principles that stand the test of time.
PURPOSE & VISION
Why We Started, Where We Head
We started as a digital marketing agency for Local Businesses in February 2025. As we moved forward, we realized that we are bottlenecked by the factor of radius in case of local businesses and we can serve the best to the ones who are not confined within the boundaries.
Thus we started working with Ecommerce Businesses. And after working for few months, we monitored the market and came across the conclusion that most E-Com businesses are relying on just paid acquisition and not retention. This is why their numbers seemed handsome but their profits were barely visible.
At this moment, our founder realized that most D2C founders don’t need more customers, they just need a Brand that attract them and establishes authority in the long term.
And this is how Lyfix Marketing started building the biggest marketing ecosystem for D2C Brands.
End to End Digital Marketing Services under one roof.
INTRODUCTION
About The Founder
Hi, I am Shikhar.
I am the Founder of Lyfix Marketing. I started my career as a VFX artist in 2022 from MAAC – one of the most recognized institutions in the industry.
I had always been obsessed with starting my business. So, in 2024, I started giving fuel to my entrepreneurial fire and started utilizing what i already had – the creative skills.
To make my creative skills worth more, I coupled it with digital marketing skills. I utilized Free content on YouTube, paid courses from recognized coaches, books, etc and finally started my own agency in 2025.
I have developed wide range of marketing skills apart from digital marketing including…read more
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My thoughts on marketing, entrepreneurship and D2C industry.
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